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| Gap Analysis - Developing Strategies from Information |
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| Written by Administrator |
| Friday, 07 May 2010 19:31 |
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company has an "exclusive United States distribution contract" with Lester Electronics (Lester Electronics, n.d.). Recently the CEO of Shang-wa has been considering retirement, and while Lester Electronics is a close partner, another company - TEC - has opened talks for purchasing Shang-wa, which would negatively influence the relationship between Lester Electronics and Shang-wa. Lester Electronics has considered how this would impact their sales and has determined that their best interest would be a successful merger with Shang-wa.
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