Emotional Representation of Colors

Something as simple as choosing text color for the body text of a webpage can convey the feeling you desire for your customer base. For example, the color blue has long been associated with stability, trust, and confidence. Thus, a blue website puts visitors in a calm state where they are more likely to truly examine your site and ultimately make a purchase.

On the other hand, warm colors like red or orange are perfect for the restaurant industry. These colors will give your potential customers the feeling of hot food and a warm atmosphere.

Banks and financial companies often use the color green for its long-standing association with money and growth. People feel the power of money when they visit a green website.

As you can see, different colors create different emotional responses. Thus, you need to decide which emotional response you need from your customer base, and then select a color that will create that response.

The Right Combination

Another consideration when choosing colors for your logo or site is the combinations of colors you will use. You will have three main color combinations to choose from when creating your site or logo, which are:

• Monochromatic
• Complimentary
• Triple